How Arla scales global content with AI translation – without losing brand, tone of voice, or the human touch

About the Webinar

How do global organizations scale content across markets without losing brand consistency, local relevance, or editorial quality?

In this webinar, Arla and Knowit share the story behind a real AI-supported translation solutions that enables faster and more efficient content production across markets while protecting brand voice and cultural nuance.

Using Arla's global recipe ecosystem as a concrete example, we explore how AI can support editors in translating and adapting content across markets without removing the human expertise that ensures cultural relevance and brand integrity.

The result is a scalable content workflow where technology handles the heavy lifting while editors remain in control of quality and localization. In Arla's case, this approach has reduced time-to-publish from days to minutes, lowered localization costs by up to 60%, and cut editorial translation workload by more than 70%.

The session is grounded in real experience and practical considerations including what to automate, what not to automate, and how to design AI solutions that scale responsibly.

What You'll Gain

• Insight into how global brands can scale content across markets using AI.
• A real case of how Arla built an AI-assisted translation workflow.
• Perspective on how governance, brand guidelines, and editorial expertise remain critical in AI-enabled workflows.
• Inspiration on how to combine automation with human quality in global content operations.

Target Audience

This webinar is relevant for professionals working with global content, brand management, and digital marketing in organizations that operate across multiple markets.

If you work with scaling content across languages, maintaining brand consistency globally, or improving the efficiency of digital marketing and editorial workflows, this session is for you.

Typical responsibilities include:

• Managing or coordinating global content operatioins.
• Ensuring brand consistency across markets and channels.
• Working with localizaiton, translation, or editorial governance.
• Improving marketing operations and time-to-market for content.
• Exploring how AI can support content production without compromising quality.

Whether you sit in marketing, content, digital, or brand functions, the webinar is designed for people responsible for turning global content ambitions into scalable and consistent execution.

Read our case on how Arla uses AI Translation to scale global food inspiration

Speakers

Thomas Jeppesen, Global Head of Owned Media, Arla Foods

Thomas holds overall responsibility for the digital marketing ecosystem that drives Arla's owned reach across markets and brands. As part of Arla's in-house agency, The Barn, he works strategically with leveraging new technologies and creating global synergies – focusing on efficiency, quality, and innovative solutions within content and media operations.

Hans Skov, Senior Solution Architect, Knowit

Hans helps companies design and implement technical solutions that support their most important business objectives. As a Senior Solutions Architect, he operates at the intersection of technology, architecture, and business needs, with a particular focus on scalable and robust solutions that create real value in practice.