Fimga x Knowit: Blurring Boundaries: Leading AI-Powered Product Velocity

Blurring Boundaries and AI Acceleration

As the boundaries between product managers, designers, and engineers continue to blur, teams are moving faster and workflows are becoming more fluid. With AI accelerating how work gets done, leaders are navigating new challenges around accountability, team alignment, and maintaining strategic focus while enabling faster product delivery.

The evening will bring together leaders from across industries for open discussions, fresh perspectives, and the opportunity to connect with peers shaping modern, AI-enabled product organisations.

What You'll Get from the Evening

• A leadership conversation on AI-powered product velocity: Explore how AI is changing the way product, design, and engineering teams collaborate and what that means for leaders responsible for delivery and strategy.
• Insights from leaders navigating the shift in real organisations: Hear perspectives from Figma, Knowit, and senior product and design leaders on how roles, workflows, and decision-making are evolving.
• A real example of AI in practice: See how a focused AI sprint can move teams from idea to execution in days rather than months.
• A candid panel disucssion with peers: Join an open conversation with leaders who are actively reshaping product organisations in an AI-enabled world.
• Meaningful networking with other senior leaders

Speakers

John Beijar, Head UX, Knowit Experience Sweden

John is Head of UX and a hands-on design leader and strategist. He works at the intersection of UX, strategy, and technology, helping teams turn complex challenges into clear and accessible digital experiences. He’s especially interested in how emerging technologies like AI are reshaping how we design, prototype, and build digital products that make a real difference in people’s everyday lives.

Martin Brogaard, CEO Knowit Experience Denmark

Martin leads Knowit Experience Denmark, a customer experience agency helping organizations design and build meaningful digital products, services, and customer journeys. With more than 18 years of experience across digital product development, experience design, and technology leadership, he focuses on turning insights, data, and design into digital solutions that create real value for users and businesses.

Pedro Hernandez, Advocacy Manager, Figma

Pedro Hernandez is the Advocacy Manager for EMEA and LATAM at Figma, where he partners with design leaders and communities to strengthen product adoption and elevate design best practices across diverse markets. With 15+ years across UX, product design leadership, and DesignOps, he has helped scale design teams at companies including Datadog, TheFork (Tripadvisor), and Criteo. He also contributes to design education and community building, including tutoring at Gobelins Paris and supporting DesignOps communities.